Narratives and memory about the Intervalo magazine: Oral History methodology at the service of research on the history of the press

Abstract

This article aims to discuss some concepts, aspects and different perceptions regarding the importance of memory preservation. It is based on the assumption that recent memory is not only reconstructed by the Oral History methodology, but also through documents, files, photos, among other
sources that are capable of storing residues and traces of the past. Our research object will be Editora Abril's magazine Intervalo (1963-1972). The experience of conducting interviews with former Intervalo employees allowed the magazine's history to be recorded and a better understanding of the historical context of the period. We will analyze, through excerpts from the testimonies collected, some aspects and communication strategies by the magazine, which was reinforced by the creation and dissemination of television programs – musical programs, quiz shows, interviews, humorous programs, musical competitions, among others – as a major marketing strategy by TV stations.